Since stepping into the role of General Manager at Makaira Boats recently, Ethan Holland’s leadership stands as an inspiring example of what can be achieved through dedication, collaboration and strong partnerships. His journey from apprentice to leader has been defined by hard work, a willingness to learn and a commitment to growth – both his own and that of his team.
Starting in the construction trades industry, Ethan has always embraced a hands-on approach to work. “I spent a lot of time working on cars when I was younger, and that eventually led me to an opportunity that changed my career,” he recalls. Through a friend, he heard about an aluminium boat-building company looking for an apprentice. He got the job, and it was the beginning of a much larger journey. “I started my first day here sweeping floors. A couple of years later, I completed my aluminium boatbuilding trade and then pursued marine systems engineering training while managing our fit-out department,” he explains.
When asked about his leadership style, Ethan reflects on an influential experience that shaped his approach. “Two years ago, the company sent me to Japan to learn about the Toyota Production System (TPS). It was eye-opening, but one saying really stuck with me: ‘You learn by watching your father’s back.’ For me, that means leading by example, and I try my best to live by that every day,” he shares.
Earlier this year, Ethan graduated in Marine Systems Engineering and was winner of the MAST “Emerging Leader of the Year” award that was sponsored by Dale Carnegie Training Solutions. This recognition gave him the opportunity to attend the Skills for Success leadership course, which he describes as life changing. “It really changed how I see managing people,” he says. The course highlighted an important truth: skilled technicians often move into leadership roles, but the abilities that make someone great at their trade don’t always translate to effective leadership. “The Dale Carnegie course gave me foundational skills to improve, and it aligned perfectly with the Japanese philosophy of Kaizen – continuous improvement,” he notes.
Reflecting on Makaira Boats’ progress, Ethan is particularly proud of how far the company has come. “When I started, it was just me and my boss, Allan, in a small, rented workshop. Now, we’ve grown to 25 employees and export to Australia and the U.S. The product has evolved over time and will continue to develop. It’s a real credit to Allan’s vision and the whole team,” he says. This growth, he adds, is a testament to the power of vision and teamwork, which “really inspires me to see what we can achieve in the future.”
Discussing the industry, Ethan values the generosity of those who shared their knowledge with him and emphasises the importance of continuous learning. “I’ve learned so much from the generosity of others willing to share their expertise. It’s a reminder to stay curious, listen more, and talk less – you never know what you’ll learn,” he reflects.
Training has also been key for Ethan, with MAST programmes providing invaluable opportunities for growth. “Even as our team members qualify, we’re always looking for the next opportunity to grow. That says a lot about the quality of MAST’s training,” he says.
Outside of work, Ethan enjoys family life and spending time on the water. “I grew up boating and fishing, and those are some of my fondest memories. I’m excited to share that with my family as they grow, and one day, I’d love to own one of our boats,” he shares.
Ethan acknowledges those who have supported him. “I wouldn’t be where I am without so many people – Allan and the team at Makaira Boats, my wife Kelsie and our family, Mike and Dan from MAST, and everyone else who’s helped me along the way. It’s important to recognise them because leadership is never a solo journey.”